SuperBike Factory
Darlene Cohen, MSOL, SHRM-SCP, SPHR, is an accomplished HR professional with extensive experience in human resources management and strategic consulting. As the founder of HR Mimosas & Me, HR Talks, and HR Cafe since November 2019, Darlene fosters collaborative learning and networking events for HR professionals. Serving as the Chief HR Strategist at HROnCALL Strategies since 2010, Darlene provides tailored HR consulting services. Darlene has held significant roles including Global Director, People & Culture at SuperBike Factory Limited and HR Consultant for Jonathan Simkhai. Darlene's previous positions include VP of Professional Development at Professionals In Human Resources Association, CHRO at Rampage Clothing Company, Human Resources Director at ABS by Allen Schwartz, and Human Resources Director at Kenneth Cole Productions. Darlene holds a Master of Science in Organizational Leadership from Nichols College and two Bachelor of Science degrees in Organizational Management and Human Resources Management.
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SuperBike Factory
Founded in 2010 SuperBike Factory is now Europe's largest buyer, seller, and financier of motorbikes in the UK. Operating from its base in South East Cheshire and pioneering a disruptive business model in a traditional market, SuperBike Factory has built its brand organically on product quality and impeccable, hassle-free service. The company is customer-centric and strives to deliver a leading-edge service, this includes an easy-to-use online stock list, finance options, and direct-to-door nationwide delivery. SuperBike Factory offers an extensive range of financing offers for its customers through its finance partners. They are the UK’s leading finance broker in the motorcycle market, which has relationships with more than 500 UK dealers. In 2018 SuperBike Factory continued its expansion across the motorbike sector by launching an online accessory store, distributing helmets, clothing, boots, and gloves from leading brands direct to the customer. 2020 saw the business diverse into the electric motorbike market, thus providing riders with the ultimate choice. In 2021 the company invested in their second site at Donington Park adjacent to the historic race circuit, firmly establishing the company as Europe's largest motorbike retailer. In 2022, the company acquired Ritebike and subsequently rebranded the showroom to SuperBike Factory West Yorkshire. In 2023, the company opened two further showrooms, one in Bristol and another in Milton Keynes. By putting the customer at the heart of everything they do, whether buying, selling, or financing a motorbike, the business is going from strength to strength.