SuperBottoms
Danielle Fernandes has a diverse work experience in the field of creative design. Danielle started their career as a Graphic Designer at SocialNoise in 2014, where they worked until 2017. During this time, they gained experience and eventually became a Creative Lead. In 2018, Danielle worked as a Freelance Designer until 2020. Danielle then joined SuperBottoms as a Creative Manager in July 2020 and was promoted to Assistant Art Director in April 2023, where they are currently employed.
Danielle Fernandes completed their education history as follows:
- From 2012 to 2014, they pursued a Master in Arts degree in Electronic Media from the University of Mumbai.
- Prior to that, from 2006 to 2011, they attended St. Andrew's College of Arts, Science and Commerce. there, they obtained a Bachelor of Arts (B.A.) degree in English Literature (British and Commonwealth).
- Lastly, from 1996 to 2006, Danielle Fernandes attended Mary Immaculate girls School in Borivali, Mumbai. However, no specific degree or field of study is mentioned for this period.
SuperBottoms
SuperBottoms is India's No.1 sustainable brand of innovative products for baby and mom essentials. We aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Our mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies. Our story began when our founder, Pallavi Utagi's son, born in 2013, faced rashes as a reaction to using conventional disposable diapers. As was the case with most founders, Pallavi chose to find a solution to the problem. Her hunt for a solution led her to discover international cloth diapers. Unlike cloth nappies used by Indian moms for their babies over generations, cloth diapers come with promises of no spill and keeping the baby dry. Pallavi realized that American products were great but not completely suited to Indian babies. That is when she put her mind to creating eco-friendly, reusable cloth diapers that promise to keep the baby dry and the parent happy. This innovation helped bring together a tribe of mothers and handhold them at every step of their journey of motherhood. Our ParentTribe is 74k + members strong and continues to grow. The Tribe helps us with insights and feedback at every level. Our team is uniquely built by mothers who were first consumers of the brand and then turned employees and we believe that this authenticity helps us connect with our consumers on a deeper level. We have raised Rs. 22.5 crore in the Series A round co-led by DSG Consumer Partners and Saama Capital.