Renu Kurup

SuperBottoms is India's No.1 sustainable brand of innovative products for baby and mom essentials. We aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Our mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies. Our story began when our founder, Pallavi Utagi's son, born in 2013, faced rashes as a reaction to using conventional disposable diapers. As was the case with most founders, Pallavi chose to find a solution to the problem. Her hunt for a solution led her to discover international cloth diapers. Unlike cloth nappies used by Indian moms for their babies over generations, cloth diapers come with promises of no spill and keeping the baby dry. Pallavi realized that American products were great but not completely suited to Indian babies. That is when she put her mind to creating eco-friendly, reusable cloth diapers that promise to keep the baby dry and the parent happy. This innovation helped bring together a tribe of mothers and handhold them at every step of their journey of motherhood. Our ParentTribe is 74k + members strong and continues to grow. The Tribe helps us with insights and feedback at every level. Our team is uniquely built by mothers who were first consumers of the brand and then turned employees and we believe that this authenticity helps us connect with our consumers on a deeper level. We have raised Rs. 22.5 crore in the Series A round co-led by DSG Consumer Partners and Saama Capital.