Riya C. is a seasoned Senior Performance Creative & Content Strategist at SuperBottoms, specializing in creating impactful ad campaigns that drive sales through emotional storytelling and innovative strategies. With over four years of experience, Riya has directed and strategized the production of more than 3000 video assets, leading to significant revenue growth for D2C and digital-first brands. Riya's expertise spans roles such as Ads Director and Social Media Manager, where they have successfully collaborated with diverse teams to elevate brand visibility and engagement across multiple platforms. Currently, Riya is focused on building SuperBottoms' performance vertical, driving growth and creative direction across all product categories.
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