Superdry
Daniel Cook is a seasoned design consultant with over 20 years of experience in textile design, specializing in lifestyle, technical, and fashion print/knit/embroidery. Currently self-employed since September 2020, Daniel also serves as the UK Design & Development Manager for Pak Tak Kwong Tai Knitting Factory, overseeing seasonal strategy, product development, and key account management. Engagements include roles as a visiting/associate lecturer at Bath Spa University and part-time design specialist positions with BAM Bamboo Clothing and Finisterre. Previous experience includes creative direction at Reflo® and fashion design roles with notable retailers such as Global Multichannel Retailer, TOPSHOP TOPMAN, and Debenhams. Daniel holds a BA Hons in Fashion Design With Technology from The Manchester Metropolitan University and a Diploma in Foundation Art and Design from U.W.I.C.
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Superdry
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Superdry is a global digital brand, its product offering is diverse and evolves significantly every season.