Product Development and Merchandising Team

The Product Development and Merchandising Team at Superdry is responsible for designing, developing, and strategically placing seasonal product offerings across various categories. This team collaborates closely to ensure that products not only reflect current fashion trends but also align with the brand's identity and market demands. By leveraging each member's expertise, from design to merchandising, they create compelling collections that enhance Superdry's diverse portfolio and optimize sales performance globally.