Davina Verhasselt

Davina Verhasselt is an experienced professional in retail operations and project management, currently serving as the European Franchise Operation Manager at Superdry since March 2011. In this role, Davina oversees the openings and refits of European franchise stores, collaborating with architects, contractors, and partners to ensure compliance with design and regulatory standards. Prior experience includes serving as the European Senior Retail Project Manager, where Davina managed construction projects in Benelux and France, and as the European Retail Operations Coordinator, responsible for coordinating store openings across Europe. Earlier career experience includes an assistant role at the European Commission in the DG Education and Culture. Davina holds a postgraduate degree in International Politics and a Licenciée in Journalism and Communication, both from Université libre de Bruxelles.