Eliana Cassandre

Eliana Cassandre is a marketing professional with extensive experience in product marketing and institutional relations. Currently serving as Diretora Marketing de Produto at Superlógica Tecnologias since March 2024, Eliana focuses on market trends analysis and strategy development across commercial and product areas. As a Founding Member of Rise and Raise Others, Eliana promotes global support for women leaders. Previous roles include Head de Relações Institucionais at Instituto Ser +, where Eliana managed institutional expansion and partnership relations, and Head de Marketing at Grupo Petrópolis, leading marketing strategies for 15 brands and overseeing a significant budget. Eliana's early career includes positions at Ford Motor Company as Coordenadora de Comunicação and at Grupo Bandeirantes de Comunicação as Analista de Comunicação. Eliana holds a Master's in Communication and various related qualifications from prominent institutions.