Marketing and Communications

The Marketing and Communications team at SuperLotto Plus is responsible for developing and executing strategies to promote the California Lottery's initiatives while raising awareness about responsible gaming. They collaborate on brand strategy, digital marketing, and public relations campaigns to engage and retain players, ensuring that messaging aligns with the organization's commitment to providing support for problem gambling. By leveraging data-driven insights, the team enhances product development and drives participation in lottery games while advocating for a safe gaming environment.