Al Heller

Retail and health care journalist and touch-football quarterback, Al is the co-author of books Consumer-Centric Category Management (Nielsen/Wiley) and The Passive Solar-Dome Greenhouse (Garden Way), Al has written numerous industry reports and other books, and has earned awards for his editing of food, drug and mass channel magazines. His dad turned a small knish shop into a NYC landmark, and exposed Al to food operations early. Al has coached youth basketball and baseball; donates to blood services and disease charities; and has parasailed in Mexico and helicoptered over live Hawaiian volcanoes. He has an MBA degree in Marketing from Fordham University.