Laura Määttä

Laura Määttä is an experienced marketing professional with a strong background in demand generation and strategic media planning. Currently serving as Demand Generation Manager at Supermetrics since May 2022, Laura previously worked as Marketing Manager at Huuva and held key roles at Adobe, including Strategic Media Planning Manager and Digital Media Manager, where responsibilities included budget negotiations and EMEA media strategy. Prior experience encompasses performance marketing at YOOX NET-A-PORTER GROUP and Zalando SE, involving significant budget management and cross-channel project coordination. Laura holds a Master's degree in Marketing and Information Systems Science from Turku School of Economics, an MBA Essentials Certificate from The London School of Economics, and a Bachelor's Degree in Marketing from the same institution.