Emma Rafalski

Emma Rafalski is an accomplished professional specializing in brand success and e-commerce operations, currently serving as Associate Director of Brand Success at SuperOrdinary since January 2024. With extensive experience in managing TikTok Shop operations and driving sales, Emma has built brands that achieve over $1 million in monthly sales. Additionally, Emma co-owns Midnite Minds, overseeing daily site merchandising, SEO optimization, and new product strategy across various e-commerce platforms. Previous roles include Ecommerce Manager at Blackbird General Store and Social Media Manager at FATHOM Design Company, among others. Emma holds a Bachelor of Arts in Graphic Design and Psychology from Lehigh University and has furthered education at Parsons School of Design.