Sam Newdigate is a seasoned creative professional with extensive experience in copywriting and conceptual campaign development. Currently serving as Creative Lead (Copy) at Superside since October 2021, Sam collaborates with a team of designers on strategic projects for diverse clients. Previous roles include Copywriter at Hashtag Our Stories and Senior Producer at Machine_, where Sam crafted compelling content for notable brands such as Emirates and Red Bull. Sam's foundational experiences include internships and assistant roles that honed skills in proofreading and concept creation, complemented by a PG Diploma in Copywriting from the AAA School of Advertising and a Bachelor of Arts from the University of Cape Town.
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