Leonardo R. Briones

Leonardo R. Briones is a marketing and campaigns specialist at SURA México since July 2016, where responsibilities include the development and execution of marketing campaigns aimed at brand positioning and communication to both internal and external clients. Key accomplishments involve the implementation of campaigns using Salesforce Marketing Cloud tools to enhance customer experience and improve campaign performance. Additionally, Leonardo has coordinated various events and sponsorships to bolster brand recognition and customer loyalty. Past experience includes a marketing communication internship at Formación Ejecutiva Empresarial and an educational background in Commercial Relations from Instituto Politécnico Nacional, complemented by a marketing exchange program at Universidad Autónoma de Guadalajara.