Bill Best is an innovative product and brand management strategist with over 25 years of experience in the sporting goods industry. Currently serving as the Vice President of Business Development and Innovation at Surefoot, they previously held leadership roles at United Sports Brands, Franklin Sports, and Fischer Sports, where they managed product development, marketing strategies, and extensive global manufacturing relationships. With a strong foundation in competitive skiing, they possess deep expertise in the complete concept-to-market process, from strategic planning to product marketing and operations support. Bill is also involved in educational initiatives, serving on the Board of Directors for Project Bike Tech, where they contribute to curriculum development focused on product design and manufacturing.
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