Shannon Michaelson

Shannon Michaelson is a seasoned marketing professional with extensive experience in partnership development and brand strategy within the sports and health industries. Currently serving as Senior Manager of Marketing Partnerships for Pharma at Susan G. Komen since April 2019, Shannon has previously held key positions at Aqua Lung, including Global Sports Marketing Manager, where brand sponsorship strategies were developed alongside Olympic athlete Michael Phelps. Additional roles at Aqua Lung included overseeing the MP Michael Phelps swimwear product line and driving business development in the Americas and Asia/Pacific regions. Prior experience includes senior account management at Propac Agency for PepsiCo/Frito Lay, executive account management for the Aquatic Exercise Association, and sports marketing at Speedo, where Shannon enhanced brand engagement at significant events like the Olympics. Shannon holds a Bachelor of Science degree in Sport Administration and Marketing from the University of South Carolina.