Rachel Whitacre

Rachel Whitacre is an experienced professional in consumer insights and brand strategy, currently serving as the Director of Consumer Insights and Activation at Sustainable Brands since February 2021. In this role, Rachel leads socio-cultural trends research, presents findings at conferences, and consults on sustainable brand communications. Prior experience includes roles as Senior Program Manager and Manager at Sustainable Brands, where Rachel developed behavior change tools and managed partnerships with leading brands. Rachel's marketing expertise was further honed as a Senior Marketing Manager at TodayTix, where a focus was placed on user acquisition strategies. Earlier career roles included Account Supervisor and Executive positions at Carrot, Grey Group, and as a Lab Manager at Olin Business School. Rachel holds a Master of Science in Sustainability Management from Columbia University and a Bachelor of Arts in Marketing and Drama from Washington University in St. Louis.