Paul Donato

Paul is a highly regarded leader in media and advertising research with more than three decades of industry experience. Currently serving as the Chief Research Officer at the Advertising Research Foundation, which he began in 2017. Earlier in his career he co-founded and served as CEO of WPP’s Kantar Media, and Technical Director of IBOPE Latin America. He was the Executive Vice President and Chief Research Officer for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. Based in Miami Beach, he also sits on the Future State Committee of the National Air and Space Museum. His experience and expertise will be integral in the development of Sustainable Skylines’ audience measurement platform.