Gustaf Ledin

Gustaf Ledin has a diverse work experience that spans over a decade. Gustaf started their career as a co-founder and CEO of WW Solutions, a company specializing in tailored consumables for the restaurant industry. Later, they worked as a Project Manager at Atlas Copco, leading product development projects with a focus on managing product information.

Gustaf then joined Comviq, where they held various roles such as Product Manager, Business Development Manager, and Commercial Product Manager, overseeing digital product development, customer experience, and sales activities. Gustaf was responsible for maximizing revenues and profitability and managing Comviq's mobile e-commerce and self-service channels.

After their tenure at Comviq, Gustaf transitioned to Tele2, where they took on the roles of Head of Digital Experience and Head of Business Transformation. In these positions, they led Tele2's digital transformation efforts, developed digital strategies, and optimized customer experiences. Gustaf also led Tele2's agile B2B tribe and squads, implementing agile methodologies.

Most recently, Gustaf joined Svedea as the Chief Digital Officer (CDO). In this role, they are responsible for driving Svedea's digital business and accelerating its digitalization journey. This includes leading strategic planning processes, driving digitalization initiatives, overseeing online sales and marketing, and driving growth through digital business transformation.

Throughout their career, Gustaf has demonstrated expertise in digitalization, innovation, customer-centricity, and agile methodologies.

Gustaf Ledin attended Lund University, where they earned their Master of Science (M.Sc.) degree in Technical Design from the Faculty of Engineering. Gustaf studied at the university from 2002 to 2008. In 2005, they also briefly attended Lund University School of Economics and Management, focusing on Entrepreneurship and Business Development. Additionally, Gustaf Ledin obtained additional certifications in Digital Transformation for Tech Leaders from LinkedIn in March 2021, and in Fostering Innovation from LinkedIn in February 2021.