Mikael Walfridsson

Mikael Walfridsson has extensive experience in sales and management, currently serving as Verksamhetschef and Platschef at Svensk Direktreklam AB since 1995, where responsibilities include helping businesses increase sales and strengthen brand presence. Previous roles include ownership and sales management for Action People from 2000 to 2009, military service as a group leader in a mine/pioneer company with Försvarsmakten in 1994-1995, and positions in merchandising at Falcon Bryggerier AB and electrical work at Holst El AB in the early 1990s.