Katarina Wigzell

Katarina Wigzell is a seasoned market research professional with extensive experience in consumer insights and analysis. Currently serving as a Senior Market Research Analyst at Svenska Spel since May 2024, Katarina previously held roles at H&M Hennes & Mauritz GBC AB as a Research Analyst from January 2019 to February 2024, where expertise was provided to stakeholders and capabilities for research were developed. Prior experience includes significant positions at ICA Sverige AB, where Katarina advanced from Consumer Insights Analyst (April 2006 - April 2007) to Consumer Insight Analyst (October 2007 - December 2018), leading market research projects and evaluating brand performance. Earlier roles at NORM and REGI involved managing market research projects in both FMCG and B2B sectors. Katarina's academic background includes a Master of Science in Economics and Business from the Stockholm School of Economics, specializing in Marketing and International Business.