Catalina Abadia

Catalina Abadia is an accomplished marketing professional with extensive experience in performance marketing and media planning. Currently serving as the Director of Performance Marketing at SVP Worldwide since October 2025, Catalina has held key leadership roles at Zimmerman Advertising, The Hain Celestial Group, and The Clorox Company. In previous positions, Catalina successfully managed digital media budgets, led integrated marketing initiatives across multiple countries in Latin America, and drove revenue growth through strategic business development. Additionally, Catalina has contributed to academia by teaching marketing and business courses at various universities. Educational credentials include an MBA from the University of North Dakota and a Master’s degree in Project Management from Universidad Externado de Colombia.