Francesca Efthimiou is a Senior Product Designer with extensive experience in user experience design and strategy, currently working at Swap since June 2025, leading UX for a live video production SaaS platform with a focus on AI-powered automation and data visualization. Prior experience includes a Senior Product Designer role at Grabyo from September 2020 to June 2025 and a User Experience Designer position at Tui Media, where Francesca redesigned complex content management systems and enhanced editorial workflows. Additional work at General Assembly involved leading design projects for applications and e-commerce platforms. Francesca holds a Master of Science in Psychology and a Bachelor of Science in Psychology, both from the University of Leeds, and has completed a User Experience Design Immersive Course at General Assembly.
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