Alexandra Seyvet

Alexandra Seyvet is an experienced sales leader with an extensive background in luxury retail, currently serving as the Head of Sales for France, Belgium, and Luxembourg at Swarovski since February 2008. In this role, Alexandra is responsible for driving sales performance, managing commercial budgets, and leading a team of Regional Managers while ensuring brand excellence and positive customer experience. Previous positions include Regional Director of Retail France, where Alexandra managed sales growth for boutiques and partners, and Country Manager for both Swarovski and Qeelin, focusing on market penetration and relationship-building with key accounts. Earlier career highlights include roles at Gucci and Montres Michel Herbelin SA, where Alexandra successfully developed retail networks and managed brand growth.