Yelena Aschberger

Yelena Aschberger has extensive experience in product marketing and brand communication, currently serving as the Head of Global Product Marketing & Portfolio Strategy and Planning at SWAROVSKI since July 2011. In this role, Yelena leads the Product Marketing organization across various categories, overseeing Brand Operations and overseeing systems like PLM. Previous positions at SWAROVSKI include Senior Vice President Product Management Jewelry and Vice President Digital Communication, PR & Events, where Yelena was instrumental in developing integrated consumer campaigns. Earlier career highlights include a Group Account Director role at SelectNY, managing notable brands, and various account management positions at Lipman, Agency212, and Arnell Group. Yelena holds a Bachelor of Arts in Communication from The University of Georgia.