Elena Smith is an accomplished PR professional with extensive experience in public relations and communications across various sectors. Currently serving as PR Manager for the UK and Ireland at Swatch Group, overseeing the brands Certina and Rado, Elena previously held the role of Public Relations & Influencer Manager at Nelsons, developing comprehensive campaigns for the well-being brand RESCUE Remedy. Prior to that, Elena was Communications and PR Director at Atlas Biomed, focusing on consumer education in gut health and DNA science. Additional experience includes managing PR strategies at IWC Schaffhausen for the Russian and CIS markets, overseeing sponsorship projects at Zeppelin PRO, and leading media relations at Ketchum for high-profile brands such as Audi and Philips. Elena holds a Master's degree in International Journalism from Lomonosov Moscow State University and a Bachelor's degree in Linguistics from Ural State University.
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