Ian Kennedy

Ian Kennedy is an accomplished digital marketing and e-commerce professional with extensive experience leading digital initiatives across various industries. Currently serving as VP Digital at Sweaty Betty since July 2024, Ian previously held the role of Global Director, Digital Experience, E-Commerce at PUMA Group, where responsibilities included overseeing global digital consumer experiences and launching the PUMA mobile app. At Chelsea Football Club, Ian excelled as Digital Director, spearheading digital growth and audience engagement. Earlier roles included Head Of Digital Marketing at Emirates, managing digital marketing strategies across numerous markets, and positions at Amaze and Lionbridge focusing on comprehensive digital marketing strategies. Ian holds a Master’s degree in Informatics and Enterprise from Alliance Manchester Business School.