Tatiana Lorenzzoni

Tatiana Lorenzzoni is a seasoned professional in ecommerce and digital merchandising with extensive experience in the fashion industry. Currently serving as Senior Ecommerce Trading Manager at Sweaty Betty since January 2017, Tatiana has previously held various roles at Burberry, including Digital Merchandiser and Digital Operations Coordinator, from April 2011 to December 2016. Early career experience includes a position as Buying & Merchandising Assistant at Izmaylova, focusing on womenswear. Tatiana holds a Master's degree in Brand Management from IADE - Creative University and has completed intensive summer courses in Fashion Buying and Merchandising and English Fashion Business at the University of the Arts London. Additionally, Tatiana earned Bachelor's degrees in Graphic Design from Universidade Federal de Santa Catarina and in Fashion/Apparel Design from Universidade do Estado de Santa Catarina.