Lisa Ulrick

Lisa Ulrick is a seasoned marketing professional with extensive experience in CRM marketing automation. Currently serving as the CRM Marketing Automation Logic Manager at Swedbank since February 2019, Lisa drives customer journey execution through data insights and AI tools. Previously, Lisa worked at Telia Company as a CRM Marketing Automation Specialist, managing B2C CRM campaigns and marketing automation logic. Lisa's career also includes significant roles at Microsoft, where responsibilities included managing IT engagements and supporting marketing events, as well as positions at Kungsleden and Preem Petroleum AB. Lisa holds a Master of Science in Business and Economics with a focus on Marketing and Management from Stockholm University, complemented by additional studies in web analytics, internal communication, and general English.