Frida Wengholm

Frida Wengholm is an experienced sales and project management professional with a diverse background in various industries. Currently serving as Sales Manager at Svenska Mässan since November 2023, Frida previously held roles such as Säljare/Projektledare at Arena Varberg and Sales Representative & Customer Care at BELID LIGHTING GROUP. Earlier experience includes positions at Volvo Cars as Site Manager and Reservations Coordinator, as well as Sales Manager and In-house Sales Agent at Stenungsbaden Yacht Club. Frida's career began with roles as Project Assistant at Sveriges Radio and Production Assistant at Dynamic Duo Productions AB. Frida holds a degree in Business Administration with a focus on Marketing and Event Management from the University of Borås.