Swedish Sea Rescue Society
Michael Johansson Grosche currently serves as the Head of Communication and Investor Relations at Avida Finans AB, where responsibilities include ensuring coherent communication with all target groups and enhancing visibility of the company’s narrative. With a diverse background, Michael has held various leadership roles in communication, digital strategy, and customer insights across several organizations, including Nordea, SEB, and JM AB, and has contributed to community initiatives as a volunteer crew member with the Swedish Sea Rescue Society. Michael's educational credentials include multiple certifications and courses from reputable institutions, focusing on communication, digital marketing, and naval architecture.
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Swedish Sea Rescue Society
Swedish Sea Rescue Society is involved in 80 percent of all sea rescues in Sweden and receives no government funding. The Society is financed by membership fees, donations and voluntary work. Thanks to 2.200 volunteer crew members, rescue services are always available 24 hours a day anywhere along the Swedish coast and on the major lakes. We have 230 modern rescue vessels and more than 115 000 members.