Ian Wikström

Ian Wikström has over 25 years of experience in the media and advertising industry. Ian is currently the Commercial Director for the Nordic Region at Making Science • Sweeft, where they focus on custom software development and building user-oriented products. Prior to this, Ian worked as an Advisor at Fieldstream. From 2020 to 2023, they served as the Area Director Scandinavia at Sellforte, a SaaS platform that helps improve marketing ROI by extracting actionable insights from sales and promotion data. Ian also held key managerial roles at Group IMD, Adstream, GroupM, Modern Times Group, Mediaedge:cia, Active TV, and Initiative Universal Media, where they gained expertise in areas such as video advertising, campaign management, digital asset management, and TV broadcasting.

Ian Wikström obtained their High School Diploma in Economics from the Scandinavian School of Brussels from 1988 to 1991. Following that, they pursued their Bachelor of Arts degree in International Affairs, Economics, and Marketing from Vesalius College (Vrij University of Brussels) from 1992 to 1995.