Samantha Sweet

Samantha Sweet started their work experience in 1988 at Colony Beach & Tennis Resort, where they worked various roles including Front Desk, Reservations, Valet, Concierge, and Audit. Samantha had a positive experience and gained valuable knowledge during their three years there. In 1992, Samantha joined Designer Nails Ltd as a PR Director and remained in that position until 2007 when the company went into liquidation. Despite the unfortunate circumstances, Samantha believes the company's downfall was the best thing that happened to her. In 2006, Samantha co-founded Sweet Squared, a UK distributor for professional beauty brands such as CND, Kevin. Murphy, SachaJuan, and AlerEgo Italy Hair products.

Samantha Sweet attended Guiseley Fieldhead from 1981 to 1987, where they pursued a degree in Socialising with a focus on Partying. Prior to that, from 1973 to 1979, they attended Moorfield School Ilkley, although it is unclear if they obtained a degree or studied any particular field. Additionally, Samantha has obtained several certifications, including "The Six Morning Habits of High Performers" and "Avoiding Phishing Scams," both from LinkedIn in 2020. Samantha has also served as a speaker at The Leeds Parkway Mercure Hotel in Leeds through Founders4Schools in May 2016.