Ana Estrela

Director of Product Marketing at Swell

Ana Estrela has a diverse work experience, starting with their role as a UX & UI Designer + Junior Web Developer at BFF from July 2017 to April 2018. Ana then joined Hessel Group as a Marketing Coordinator + Graphic Designer from April 2018 to January 2019. Ana then returned to BFF as an Accounts Manager + UX - UI Designer + Researcher from January 2019 to September 2019.

In September 2019, Ana started working at Swell where they served as a Marketing Manager + Web & Graphic Designer until May 2020. Ana then transitioned to the role of Product Manager + Product designer at Swell from May 2020 to November 2021. Ana was subsequently promoted to the position of Head of Product, Storefronts at Swell from November 2021 to March 2023. Currently, Ana is the Director of Product Marketing at Swell since March 2023.

Ana Estrela completed their Bachelor of Web Design from SAE Institute Australia between 2014 and 2017, with a focus on Web Page, Digital/Multimedia, and Information Resources Design. Before that, in 2013 and 2014, they undertook an intensive course in UX, UI, and Front-End Development from EDIT. - Disruptive Digital Education. Prior to that, from 2010 to 2013, Ana obtained their Bachelor of Graphic Design and Multimedia from Escola Superior de Artes e Design. The specific field of study for their last two degrees is not mentioned.


Previous companies

Hessel Group logo


  • Director of Product Marketing

    March, 2023 - present

  • Head of Product, Storefronts

    November, 2021

  • Product Manager + Product designer

    May, 2020

  • Marketing Manager + Web & Graphic Design

    September, 2019