Steve Shannon has a diverse and extensive work experience spanning various roles in the media and technology industry. Steve is currently the CEO and Founder of Swerve TV, a company that provides free sports programming to cord-cutters through documentaries, movies, and digital sports content. Prior to this, Steve was the CEO of Tetra TV, an ad-tech consultancy and marketplace focused on connected TV.
Steve also held the role of GM/SVP Content & Services at Roku Inc. from 2012 to 2017. Before that, they served as the EVP RealD Home at RealD from 2009 to 2012. Steve's previous experience includes being the EVP & GM Product Development at Gemstar/TV Guide (now Xperi/TiVo) and co-founding Akimbo, where they served as EVP and was responsible for product strategy, planning, sales, marketing, programming, and business development.
Earlier in their career, Steve was the VP of Marketing at Replay TV, where they played a key role in building the business to over $100M before it was acquired by SonicBlue. Steve also co-founded iband-Dreamweaver, which was later acquired by Macromedia. At Macromedia, Steve served as Director of Product Management and successfully built the Dreamweaver business to $85M.
Steve began their career at Coopers and Lybrand as a Senior Associate. Throughout their career, Steve has demonstrated leadership, entrepreneurial skills, and expertise in product development, marketing, and business management.
Steve Shannon completed their Bachelor's degree in Business/Managerial Economics from UCLA in 1987. Steve later pursued their MBA at the University of California, Berkeley, Haas School of Business, graduating in 1992.
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