Mike Atapour

General Manager at Swickard Auto Group

Mike Atapour is an accomplished automotive professional with extensive experience in management roles, currently serving as General Manager at Swickard Auto Group since August 2024. Prior to this, Mike held the position of General Manager at Envision Motors, overseeing operations at Envision Honda of Milpitas and Chrysler Dodge Jeep Ram from January 2022 to August 2024. With a strong background in sales and finance, Mike served as Sales Manager at AutoNation for Jaguar Land Rover Southbay and has held various managerial roles, including Lead Sales Manager at Mercedes Benz of West Covina and Finance Director at Mercedes Benz House of Imports. Additionally, Mike has experience in architectural design, having worked at Surplus Granite. Mike Atapour holds a Master of Business Administration (MBA) from California State Polytechnic University-Pomona and a Bachelor of Business Administration from Saddleback College.

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