SWIM USA
Ashli Parker Fell is an accomplished Brand Owner and Designer with extensive experience in the fashion industry, particularly in swimwear and activewear. Currently, Ashli leads MAMÈNE and serves as Founder of IF I FELL LLC while also working as a Senior Designer for SWIM USA. Previous roles include Senior Designer at Monday Swimwear and Vitamin A, and Designer positions at Dora L International and COCODUNE, where Ashli focused on art direction and branding. With a solid foundation in fashion design demonstrated by degrees from FIDM and The Art Institutes, Ashli has a proven track record of managing design processes, collaborating with global production teams, and developing innovative products across various brands like Forever 21 and Malibu Swimwear.
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SWIM USA
We are a global industry leader in the design, manufacture, and marketing of branded, licensed, and private label swimwear. At SWIMUSA, our core values are: • Continuous quality improvement • 100% customer satisfaction • Cutting-edge product innovation • Advancement in sustainability • Supply-chain-wide social responsibility