Daniel Crook

Daniel Crook is a seasoned professional in shopper marketing and brand development, currently serving as Senior Manager for both Shopper Marketing and Commercial Channel at Swire Coca-Cola, USA since April 2024. Previously, Daniel held the position of Director of Brand Development-Retail at Catalina USA from January 2023 to January 2024, where responsibilities included linking analytics with CPG organizations and developing promotional programs at Kroger. Daniel’s experience also includes a role as Regional Sales Representative at General Mills, managing accounts for major retailers such as Walmart and Target in Oklahoma, and serving as an On Premise Sales Representative for Anheuser-Busch InBev, where efforts were focused on building relationships with over 100 accounts. Daniel holds an MBA in Organizational Leadership from Oklahoma City University, as well as a Bachelor's Degree in Sociology from the University of Wyoming and a Bachelor's Degree in Marketing from the W. P. Carey School of Business at Arizona State University.