Swiss Beauty
Purva Sinha is a seasoned professional with extensive experience in design and creative leadership roles across various companies. Currently serving as the General Manager and Design & Creative Head at Swiss Beauty since March 2025, Purva previously held the position of Creative Art Director at Lenskart.com from July 2023 to March 2025 and served as Art Director at Myntra from December 2019 to August 2023. Additionally, Purva was the CEO of URBANTAGA from January 2016 to December 2019 and began a career in fashion styling and production as an Assistant Manager at VAS Data Services Pvt Ltd in 2015. Purva is currently pursuing a Global MBA in Business Administration and Management at The University of Western Australia and has also completed a Professional Certificate Programme in Advanced Business Management from the Indian Institute of Management, Kozhikode.
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