Ulrika Björklund is an accomplished professional in the hospitality and education sectors, currently serving as the Executive Director of Industry Affairs and Career Services at Swiss Education Group since March 2023. Previously, Ulrika held significant academic leadership roles at Hotel Institute Montreux, including Academic Director and Assistant Dean, focusing on creating a stimulating learning environment and developing best practices in teaching. Ulrika's extensive career also includes positions such as Group General Manager at MKI - Barbados, Hotel Manager, and General Manager at Wyndham Hotels & Resorts, where notable achievements include maintaining high occupancy rates and securing prestigious awards. Ulrika's educational background includes advanced certifications from esteemed institutions such as Massachusetts Institute of Technology and University of Cambridge, further enhancing expertise in leadership and education.