Willem Peters

Willem Peters is an accomplished retail professional with extensive experience in various roles in the furniture and bedding industry. Currently serving as Director Retail and Chief Commercial Officer at Swiss Sense since June 2017, Willem has developed strong leadership skills in retail and supply chain management, having previously held positions such as Directeur Supply Chain and Supply Chain Manager. Prior to joining Swiss Sense, Willem worked at Goossens wonen & slapen, where roles included Category Manager for Sleeping, Marketing Manager, and Product Manager for Sleeping. Willem's educational background includes a Bachelor of Applied Science from Avans University of Applied Sciences, complemented by earlier studies at Maastricht University and Elde college, where the academic journey culminated in an Atheneum degree.