SWISS
Cedric Tanner currently serves as Manager of Customer Experience & Brand Strategy at Swiss International Air Lines, where responsibilities include developing brand experience strategies, identifying customer-centered initiatives, and reporting on brand and customer tracking data. Prior to this role, Cedric worked at Lufthansa Group in various positions, including Analyst for Channel B2B Partnerships, where Cedric supported commercial contract negotiations and managed project offices for transformation projects. Earlier experiences include roles at Schaffhauser Kantonalbank and GF Piping Systems, where Cedric gained expertise in project management, administration, and sales. Cedric holds a Master's degree in Business Administration with a specialization in Innovation and Entrepreneurship from ZHAW School of Management and Law, as well as additional qualifications in international business and general management.
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SWISS
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SWISS is The Airline of Switzerland. It serves over 100 destinations all over the world from Zurich and Geneva. SWISS is part of the Lufthansa Group and a member of the Star Alliance.