Martin Breitschmid

Martin Breitschmid is the Head of Market & Customer Insights at Swisscom (Schweiz) AG, a position held since 2009, where they lead a team in planning, executing, and analyzing market research projects. Prior to Swisscom, Martin completed an international internship in market research at TNS-Ilres and served as a Senior Project Manager at Credit Suisse, focusing on customer satisfaction and product research. Martin holds a Master's degree in Business Administration from the University of Zurich and a Certificate of Advanced Studies in Behavioral Insights for Marketing from ZHAW School of Management and Law.