Joie Lin

Joie Lin is an accomplished marketing professional with extensive experience in brand management and digital marketing. Currently serving as Brand Manager at Swisse Wellness since February 2021, Joie Lin is responsible for new product development, content marketing, and digital communication. Prior roles include Digital Marketing Manager at ARRAVITE and Digital Marketing responsibilities at Social Power, where Joie Lin led campaigns targeting Chinese consumers. Earlier experiences span roles such as Marketing Consultant at Apex Advertising, Brand and Communication Manager at Axus Stationery, and Brand Communication Manager at Lee Kum Kee, showcasing proficiency in B2B communication, CRM, and event management. Joie Lin also held senior positions at Sony Music Entertainment and WarnerBros Home Entertainment, contributing to marketing strategy, product release, and project management. The career began as an Assistant to the General Manager at Shanghai Techdisc Ltd, overseeing dubbing projects.