Lin Lizhuang

Global Senior Brand Manager at Swisse Wellness Pty Ltd.

Lin Lizhuang's work experience is as follows:

- Swisse Wellness (2023 - Present): Lin Lizhuang is currently working as a Global Senior Brand Manager at Swisse Wellness. In this role, they contribute to global brand strategy and planning, support the development of global communication campaigns, and partner with local brand managers to ensure alignment to key strategies. They also lead digitally disruptive projects for key markets and manage assigned A&P budget effectively. Additionally, they lead global marketing engagement calls and best practice sharing sessions.

- Nestlé (2016 - Present): Lin Lizhuang worked at Nestlé as a Senior Brand Manager. They were responsible for managing the NESCAFE and MILO brands in Singapore. They achieved sustained market leader position for NESCAFE and drove penetration growth. They developed new communication platforms and digital assets to improve the brand's relevance to consumers. They also achieved significant growth for the NESCAFE Healthier Choice portfolio and spearheaded a sugar reduction renovation project.

- Kao Corporation (2010 - 2016): Lin Lizhuang worked as a Brand Manager at Kao Corporation. They achieved sales growth for the Magiclean brand and consistently over-delivered on profits. They also strengthened Magiclean's position as a market leader in the household cleaners category and successfully relaunched the Magiclean Floor Cleaners.

- Wipro Consumer Care & Lighting-L.D Waxson Taiwan (2006 - 2010): Lin Lizhuang started their career as an Assistant Brand Manager at Wipro Consumer Care & Lighting-L.D Waxson Taiwan.

Lin Lizhuang's education history begins with their completion of the GCE "O" Levels at Dunman High School from 1996 to 1999, with a focus on the Special Stream. They then went on to pursue their GCE "A" Levels at Anderson Junior College from 2000 to 2001, with a specialization in the Arts. After completing their pre-university education, Lin Lizhuang was admitted to the National University of Singapore, where they studied from 2002 to 2005. They obtained a Bachelor of Business Administration (B.B.A.) degree with a concentration in Marketing. Lin Lizhuang also has additional certifications, including a Bachelor in Business Administration from the National University of Singapore and an eBusiness Academy Certificate from Nestlé. However, the specific months and years of obtaining these certifications were not provided.

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Timeline

  • Global Senior Brand Manager

    January, 2023 - present

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