Simon Bosshart -

Simon Bosshart possesses extensive experience in tourism and management, currently serving as the Chief Markets Officer East at Switzerland Tourism since February 2006. Responsible for overseeing multiple markets including the East Asian region and several watchlist countries, Simon has also held roles such as Director China and Director Asia Pacific, managing teams across key locations. Additionally, Simon is a board member at Switzerland Travel Centre and has contributed to the Switzerland Convention & Incentive Bureau. Earlier experience includes managing the Zurich office for Voyages et Cultures and offering translation services in the film industry. Simon holds an Executive MBA in General Management from HWZ University of Applied Sciences and a Licentiate degree from Universität Bern, complemented by international education in China.