Cherie Curtis

Cherie Curtis currently serves as the Chief Growth Officer at Swyftx, starting in April 2024, where the focus is on driving business growth through new opportunities, revenue increase, and market share expansion while leading cross-functional teams. Prior to this role, Cherie held various leadership positions at Criteria Corp from 2003 to October 2023, including President/CRO, CEO, and Head of Psychology, where responsibilities encompassed strategic and operational initiatives to enhance Go-to-Market efforts and deliver impactful data-driven solutions. Additional experience includes serving as Company Director for Criteria Corp Australia, Executive Director at REVELIAN PTY LTD, and a Non-Executive Board Member at the Institute of Managers and Leaders. Cherie's academic credentials include a Master of Organisational Psychology from Griffith University and a Bachelor of Social Science (Hons.) from Bond University.