Kevin Marshall

As the leading innovator in Algorithmic Curation & Decisioning, SWYM (Stop Wasting Your Money) is transforming how advertising supply and demand decisions are made and optimized across the media ecosystem. SWYMs flagship solution, SCaLE (Smart Curation & Learning Engine) learns from both the buy-side and sell-side, dynamically curates top-performing inventory, and strategically prices each ad impression to secure a greater share of high-quality media. This AI-driven approach not only enhances campaign performance, but also addresses significant industry challenges such as information asymmetry, inventory quality, and supply chain complexity.