Jann Baskett

Co-president & Chief Brand Officer at South by Southwest

Jann Baskett has an extensive work experience in brand development, marketing, and strategy. Jann is currently the Co-President & Chief Brand Officer at SXSW, where they lead a team of 20+ in the Brand & Marketing group. Prior to this, Jann co-founded and led brand development at Foxtrot, a strategy and design agency. Jann has also worked as the Principal & Director of Brand Strategy at Milkshake Media, where they worked with clients such as LIVESTRONG and CHANEL. Jann has held senior positions at Girl Games, TEXAS MONTHLY, and Details Magazine, where they oversaw marketing, promotion, and creative services. Jann began their career at The New York Times Magazine Group as a Promotion Director. Overall, Jann has a diverse background in branding and marketing across different industries.

Jann Baskett attended Southern Methodist University, where they pursued a Bachelor of Fine Arts (BFA) degree with a focus on Journalism & Graphic Design. Additionally, Jann also studied Graphic Design at Arizona State University. However, specific start and end years for both educational experiences were not provided.

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