Ariff Mohd Tayeb currently serves as the Head of Digital & Transformation at Takaful Malaysia, a position held since May 2023. Prior experience includes serving as the Head of Digital & Innovation at MNRB Group from December 2020 to April 2023, and as Head of Digital Growth & Innovation (Regional) at Etiqa Insurance and Takaful from December 2013 to November 2020, focusing on new emerging technologies for digital business growth. Additional roles at Etiqa involved managing digital campaign rollouts and spearheading new business acquisition. Earlier career experience includes positions at Goodyear Marketing and Sales Sdn Bhd as Key Account Manager for Government/Fleet and at Chevron Malaysia Limited as Manager for Finished Lubricants Indirect Business. Ariff holds an MBA in Business Administration and Management from the University of Sunderland.